Adcuratio

Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when ViacomCBS and DISH Media each said that they have successfully tested the first addressable campaign within a live national broadcast through an MVPD set-top box. The companies partnered with TV ad tech company Adcuratio to […]

The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert personalized ads into linear TV streams based on CRM or other first-party data. Early beta testers will include the brands Clorox and Kohl’s, as well as agencies like Omnicom’s OMD and Publicis Groupe’s Zenith. The problem […]