Addressable Television

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be […]

Nielsen Catalina Solutions’ (NCS) original value prop focused on connecting media consumption with in-store sales for CPG brands. But in the past two years, NCS has moved beyond attribution and into building programmatic audience segments. Programmatic targeting is already almost 25% of NCS’ business, with a revenue goal this year between $20 million and $25 […]