What your colleagues and competitors think of digital advertising’s cookieless future was revealed in AdExchanger’s latest research report on identity. On this week’s episode, we delve into the juiciest bits and key insights from the report, which is available in full to our paid members. For example: Even as the industry pins its hopes on […]
AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of third-party cookies. Here’s a snippet: The digital marketing industry is experiencing a period of transformational change. Third-party cookies, already blocked by default on Safari and Firefox, are being phased out by Chrome, the world’s most […]
AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology and data investments among the marketer and agency community. Here’s a snippet: The sky didn’t fall and the ground didn’t crumble — but nearly all segments of the global economy experienced a significant jolt from […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Over the last couple of weeks, most of the conversations I’ve been having with marketers and tech companies have in some way revolved around the lead up to our Programmatic […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good product is complicated; one reason is that you have to evaluate not only where the industry is today, but where it will […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. One of the common themes I hear in my current mobile products research: It’s someone else’s fault. The players and issues change in each conversation, but it feels like many spend […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Earlier this week there was an article in Ad Age about the “hidden” costs of programmatic. I don’t intend for the quotes to indicate that the fees don’t exist, just […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. While working on publisher-focused research, there’s a common theme I hear from vendors and publishers alike: The transition to mobile is hurting their bottom lines. Just as some […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Lead Analyst forAdExchanger Research. As a research analyst, I spend a lot of time thinking and writing about the big challenges and opportunities we in the digital advertising industry face. But […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. The Media Rating Council (MRC) released an official update to its viewability guidelines on Aug. 18. Dubbed “Version 2.0,” the update focuses on circumstantial “Well, what about …”- type questions, […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger Research. Google is rarely out of the news, but thanks to the coverage over the last couple of weeks I’ve found myself thinking about the behemoth more […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. I’m currently working on a new piece of research focused on how marketers distribute the content they create. Content marketing is agrowing focus for many marketers, so the […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. I’m currently finalizing a report focused on the state of programmatic media from the publisher perspective. As part of the research I’ve been asking publishers what they see […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. A handful of years ago, I moderated a panel about mobile technology and privacy for the Churchill Club. One of the panelists explained the data collection issue in a way […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Lead Analyst, AdExchanger Research. I was in a meeting with an ad tech company recently, listening to its executives pitch the company’s “multichannel” capabilities. Fair enough, I thought, their platform can execute buys […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. If you’re like me, you use your mobile device primarily for two things: service, as a means to manage the many demands of your day-to-day life, and entertainment, as […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Last week I spoke at an event about video marketing, and I met a marketer there who was in a bit of a quandary about some content that his company […]
We’re breaking with Marketer’s Note tradition this week to bring you our collective thoughts on the biggest news of last week. While the press release and countless interviews focused on a “mobile-first” strategy, we think there’s far more to the story than a simple pairing of AOL’s digital advertising platforms – arguably No. 3 in […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. In recent conversations with marketers and technology providers for an upcoming AdExchanger Research report on content marketing, several have emphasized the ability to quickly respond to cultural events as a top […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Last week, during an on-stage conversation at AdExchanger’s Programmatic I/O event in San Francisco, Omnicom Digital (OMD) chief Jonathan Nelson described the agency’s evolving approach to technology, data, partnerships, […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Over the past few weeks there’s been a good deal of news coverage on the growing trend of independent publishers banding together to form programmatic media selling coalitions. The […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. With the heat around content marketing and native ad formats, it’s hard to escape the feeling that advertising has come full circle. Prior to joining AdExchanger Research last week as an […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Good news traveled fast last week when Facebook decreed its position on viewability [AdExchanger story]: The company plans to sell only in-view impressions, which it can do thanks to […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. When I recently kicked off a new research project about retargeting, many of the people I reached out to for interviews – marketers, agencies, and technology service providers – […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Though analysts predicted strong growth for this year’s Black Friday and Cyber Monday, sales both in stores and online were estimated to have dropped 11 percent to $50.9 billion […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. I am thrilled to announce that AdExchanger Research’s report, “Define PII Today to Prepare for the Privacy Demands of the Future,” is available for purchase on our site, as of Wednesday. […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Today marks the release of AdExchanger Research’s inaugural State of Programmatic Media report. Based on data gleaned from more than 450 completed surveys and a range of in-depth […]
