Call it a Halloween special. Our apparition of a guest this week, an anonymous ad tech Twitter personality, is staying beneath the invisibility cloak. “I’m not senior enough to get away with running my mouth,” says the @HumanPropensity account operator who goes by corndog.
Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
Jeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category. Clark, who’s now Walmart Connect VP of product, product marketing and analytics, is focused […]
When it comes to their DEI commitments, are brands more talk or more action? We bring together the buy side and sell side – Publicis President Jason DaWayne Smith and Black Enterprise President and CEO Butch Graves Jr. – for a frank discussion about whether the industry has measured up.
For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper standards on the internet. Then came GDPR. Now they have the tools and the teeth. But, still, privacy enforcers are mostly unable to disrupt the status quo. At least to hear Johnny Ryan tell the story on this week’s episode of AdExchanger Talks.
Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. We speak to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).
More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily expanded into adjacent areas. Was my ad viewable by the end user? Was it served to a live human? And […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years ago by a group of TV networks that wanted to bring advanced advertising principles to traditional TV. The original idea was to join forces to improve the consumer ad experience – aligning on things like […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Demand for digital signage is finally returning after a horrendous 2020. Vistar Media CEO Michael Provenzano shares an update on COVID’s impact on the category, including his company – a programmatic digital out-of-home provider. “It was horrible,” Michael […]
Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like […]
