Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer data platform.
The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP product with The Trade Desk, which converts the emails into Unified ID 2.0 (UID2) IDs that can be traded programmatically. Advertisers and publishers have moved away from DMPs and other cookie-based advertising ID solutions in […]
