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adrian tompsett

  • OPINION: Data-Driven Thinking

    It’s Time For Ad Tech To Get A Fair Packaging And Labeling Act

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, vice president of business development at DataXu. Folks continue to lament the lack of brand dollars in digital, especially in the auction-based exchange environment. One of the primary […]

  • Ad Exchange News

    Viewability Guarantees: Missing the Forest for the Trees

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, Vice President of Business Development at DataXu. It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing […]