A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time bidding (RTB). The average cost per thousand (CPM) for standard ad space purchased via RTB now averages close to 35% more than the average CPM of campaigns booked without RTB […]
While advertising spending was depressed across Europe as a result of the ongoing debt crisis, the resilient German economy represented the best growth aspects for the ads space. And as the sense of doom and gloom ebbs a bit in Europe, there is a sense that real-time bidding, and its promise of efficiency, has received […]
Matthias Pantke is CEO of AdScale GmbH, an online advertising marketplace based in Germany, AdExchanger.com: Give us a bit of background on you and how it’s prepared you as well as the evolution of AdScale’s business model – which has been around for a few years, correct? My career started at DSF in 1997 (the […]
