Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose is to streamline AOL’s message to agencies, advertisers, marketers, publishers and investors and convey that the company is a programmatic player, not a vestigial ad network with a farrago of […]
AOL has been promising a bigger effort on the programmatic side of the business all year and the company is ending 2012 with an acquisition that’s intended to both reflect and build on that focus. The company being acquired is Buysight, a retargeting and retail lead gen specialist. The four-year-old company will be folded into […]
AOL’s display performance is in comeback mode, but growth is lopsided. The company’s Q3 earnings presented a clear demonstration of the strength of third party network, which includes the flagship ad unit Advertising.com, as revenues jumped 18 percent over the same period in 2011. At the same time, revenue from AOL’s owned & operated sites […]
