His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum – YouTube channel here – in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showing their wares. (Post-show, cigarette boat tour video with Sean Connery here.) Among those on […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]
Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? – For example, when there are better attribution models perhaps? MC: This is a complex question, I’ll try to be succinct. Budget […]
“the executioner” opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose – I like to think of it as more of a broken water main. There is so […]
By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The FAN Wins Again Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency holding companies drives forward. Two weeks ago FAN announced a deal with Omnicom that appeared […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called, “Target-Marketing Becomes More Communal.” The article brings light to the unwashed masses on how intenders […]
By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible […]
LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about the implications of the new pricing. AdExchanger.com: Has the digital media auditing space become commodotized? Offering services for free may indicate as much, after all. AS: No, […]
Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance, namely APIs and semantic driven tools. At Offermatica (now Omniture Test&Target) our platform was 100% JavaScript and while that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Update – Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regarding their perception of “Certified Ad Networks” accessing and buying the Google Content Network through the DoubleClick […]
By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I’d become a buyer. I’m not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and close their gap of understanding when it comes to the rapid innovation occurring on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Optimizing Travel Display Ads Rita Chang of Advertising Age profiles agency, Click Here, and how it’s using Teracent’s multi-variate, display ad campaign management system to effect real-time updates and optimization for advertiser Travelocity. Chang notes that as a result, Travelocity’s cost-per-transaction is down 79%. […]
Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but they’re going to have a hell of a time because they’re just not built […]
Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insights – not just looking over an ad network plan and reporting the […]
Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including TV. Please discuss INVISION’s transition from a primary focus on tools for traditional television ad sales to an […]
Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That’s a tricky question — the efficiencies of an exchange are relevant for videos, but there is still the brand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he’s found that certain online display ads are being shown on websites – and you can’t see them nor can you see the pages on which they are displayed. Emily […]
“The Sell-Sider” is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential impact of Google Ad Exchange. While there seems to be consensus that the platform […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. As loyal readers of AdExchanger.com know, we are currently seeing a very significant platform shift […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side optimization platform. In recent years, the traditional agency strategy for DR campaigns has been to […]
Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]
“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Right Media at Yahoo!, AdECN at Microsoft, Pubmatic, Rubicon Project, FIM Serve, etc., as they are popping up around […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization platform. The benefits of real time exchanges to buy side participants are clear. Both […]
Internet entrepreneur and now writer, Michael Wolff, opened today’s ContextWeb event on media trading saying, “This is a desperate time for the media business.” Well…. one person’s desperation is apparently someone else’s opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,”Agency Demand Platforms: Is Everyone a Media Trader?,” the event […]
Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL’s Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interested in its own exchange – especially in light of the recent hoopla around the […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad business we often get caught up in flawed comparisons to the financial services […]
