Facebook said on Friday it’s bringing back the conversion pixel to its online advertisers by the end of the month, after abandoning it in 2010. Editor’s note: Up until now, there appeared to be exceptions made for some large advertisers who were using third-party ad tracking on Facebook – likely due to the size of […]
With close to 10 years of online ad experience, Jos Moore has seen different roles and roll-outs as part of the ads unit team at Microsoft. Today, she’s the GM in charge of “advertising incubations” at Microsoft which includes incubating the next ad ‘steps’ for online calling service Skype – formally acquired by Microsoft in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Linking-In Presentations Yesterday, LinkedIn announced the acquisition of SlideShare, a popular, shareable, slide presentation site for nearly $120 million. Linkedin CEO Jeff Weiner says in a release, “These presentations also enable professionals to discover new connections and gain the insights they need to become […]
As advertisers increasingly turn to audience buying, social media, and other methods of aligning with content that allows them to bypass traditional publishers directly, those outlets need to find ways to maintain their relationship to readers and ad dollars. Last week, The New York Times Company unveiled new tools that support its online content by […]
Phil Fernandez is CEO and President of Marketo, a marketing automation software company. Fernandez recently discussed his company and industry trends with AdExchanger. Click below or scroll for more: Audience Buying and Marketing Automation What Marketo Solves Defining Marketing Automation Addressing Brand, Competitive Set Marketer Transformation Milestones Ahead AdExchanger: Is there a connection between the […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The more complex societies get and the more complex the networks of interdependence within and beyond community and national borders get, […]
Today, MDC Partners’ The Media Kitchen hosted its 5th Annual Digital Media Venture Capital Conference in New York City. In advance of the event, The Media Kitchen/kbs+p’s venture empresario, Darren Herman, outlined the agenda on his personal blog here. Leading off, ubiquitous banker-about-town and LUMA Partners’ Terence Kawaja provided three things that gets him jazzed […]
Cocktails are complete (for now).. and …. The IAB Annual Leadership Meeting is underway! IAB President and CEO Randall Rothenberg begins the meeting with an intro of the agenda and an overview of IAB highlights in the past year. The place is pretty packed – sold out according out to the IAB – and Rothenberg […]
Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that’s hardly the scalable motherlode for effective […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. With earnings season beginning to wane, Salmon shared a few thoughts with AdExchanger on the latest machinations in the data-driven ecosystem including today’s announcement regarding Aol selling remnant display inventory through Yahoo!’s Right Media Exchange. AdExchanger.com: You suggested […]
