AdWallet

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers.

Today, every impression has multiple systems evaluating every data point to determine its value. The price is negotiated without human intervention. The creative itself might be dynamically generated to be specific to the individual that will see it. And all of this is done in a fraction of a second.