adwords

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy.

That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales.

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut […]

Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog […]

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now. […]

Breather, a startup that lets people book work spaces on demand, spends all of its digital ad budget on Google and Facebook – 65% and 35%, respectively – because Google and Facebook work. But figuring out why they work – and what effect they have on revenue per user, lifetime value and the overall customer journey – is another […]

Google launched a customer call center measurement and attribution solution on Wednesday alongside new research on call-based marketing. The product uses a unique identifier placed on Google’s search ads with tap-to-call functionality to tie inbound calls to an AdWords campaign. If the user goes to the company site instead and ends up making a call […]

Google is cracking open the gates on its AdWords demand. Its giant pool of search buyers will be able to dip into other exchanges when they need to find a user for retargeting campaigns. The move was buried in a blog post about mobile innovation Tuesday. The change makes Google far more open, benefiting buyers, […]

Here’s a scenario that has played out millions of times in recent months: A user clicks a Taboola or Outbrain link to arrive at a content page of marginal quality, such as the ViralWalrus.com slideshow “These 16 Celebs Served Real Jail Time.” When the reader clicks the right arrow button to see the second page […]

Google said Monday it will let marketers use their first-party CRM data to target specific users based on hashed email addresses. The product is called Customer Match. While Facebook and Twitter both enable CRM matching, that Google now allows it constitutes “a seminal shift for first-party, addressable targeting,” said Merkle’s EVP of digital strategy, Matt […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. As the “AdWords-ish-ness” of DoubleClick’s AdX 2.0 interface makes obvious, the goal of today’s exchanges […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Spend Trend The Wall Street Journal’s Emily Steel covers trends in search ad spending and how marketers are trying new strategies (display!) to get the most bang for their buck. She cites recent GroupM Search and ComScore research as marketers are using social […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency On Exchanges On ClickZ, Hill Holiday SVP, Director of Digital Media, Adam Cahill looks at the ad exchange space and says its time for more transparency so that buyers can see what website they’re getting. To date, many large publishers fear that unmasking […]

Google’s DoubleClick announced its new vertical network solution – DoubleClick Network Builder – for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The “Help” section gives us the lowdown on the new GOOG tool: “In addition to providing network users […]