affiliate links

To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.

(More Dead Than) Amazon Live  Amazon Live still hasn’t gained much traction with influencers or product review publishers and their valuable audiences. Amazon was hoping that a slew of publisher-produced live video programs would drive Cyber Monday shoppers to its live content and discovery service. But many publishers were hesitant to jump in after Amazon […]

Ads Are There For You Publishers attempting to cut themselves a slice of the commerce pie are running into an unlikely – or maybe not so unlikely – competitor: Google. Seems like everywhere they turn, there’s Google with a new way to penalize them for experimenting with alternative revenue sources. Take BuzzFeed, which has emphasized […]

As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all the while increasing its level of data-driven sophistication. Ziff Media Group drives $1 billion in last-click attributed revenue a year. In contrast, BuzzFeed’s business totaled […]