Aflac TikTok

Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences.

Aflac launched its first-ever campaign on TikTok, dubbed #DuckVibes, to engage younger consumers with what it considers a mid-funnel-focused strategy. The new campaign, which will run throughout the summer, uses catchy music, lyrics and visuals involving the eponymous Aflac duck to encourage “duets,” a split-screen feature TikTokers use to retroactively “respond to” other creators’ videos.