OPINION: The Sell Sider
BDG Is Using Its Strength With Millennial And Gen Z Audiences To Get Into The Parenting Vertical
BDG sees opportunity in the parenting vertical, and its acquisition last year of Some Spider was a major step toward ramping up its focus on parenting. The publisher plans to continue creating an ecommerce-focused experience across its portfolio that allows endemic brands to target users throughout their parenting journey, according to Sharon Mussalli, BDG’s EVP of revenue and operations.