ARCHIVE FOR:

agency reviews

  • John Donahue, CEO and co-founder, WLxJS
    OPINION: Data-Driven Thinking

    Agency Review Season: Biddable Media Is Turning High Maintenance Into High Value

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The only certainty for media agencies is that every single year somewhere between one-quarter and a third of their business will be reviewed. Although […]

  • Agencies

    Agency Reviews Cause Publicis Groupe To Feel The Pinch

    BY //

    Publicis Groupe’s organic growth rate was stagnant in the third quarter (up only 0.2%, a decrease from 0.7% growth in the same period last year), due to economic uncertainties related to the US election, Brexit and the surge of media reviews in 2015. Revenue for Q3 was 2.32 billion euros (or about $2.5 billion), down […]