agency transformation

The Great Resignation has hit digital and media agencies hard. But there are some things agencies can do to stop the not-so-virtuous cycle, said Ralph Pardo, US CEO of Omnicom agency Hearts & Science, speaking at AdExchanger’s Industry Preview event in New York City on Tuesday.

One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy […]