As analysis of the merger of Publicis and Omnicom Group rages on, one of the critical challenges ahead for the combined entity appears to be “conflict of interest.” AdExchanger’s Zach Rodgers reported yesterday when the merger announcement was made, Omnicom CEO John Wren was non-chalant about potential conflicts: “Shared clients contributed over $6.5 billion in […]
In a recent conversation with San Francisco-based independent agency Mediasmith and its CEO David Smith, AdExchanger discussed the company’s technology practice and how it balances the need to stay ahead of the automation of advertising while servicing the client. For CEO Smith, it begins with what he calls the Mediasmith tech stack. See it. AdExchanger: […]
Last week, media communications agency Starcom USA announced that former Hill-Holliday executive Phil Geyskens has been hired as EVP/analytics & development director. He will join Starcom’s Managing Board and report to CEO Lisa Donohue. According to the press release, Geyskens’ new role is “to find and tell data stories, which includes inventing new interfaces, visualizations, […]
In spite of the automation that technology continues to bring to media, the services layer remains as valuable as ever – maybe more so – as talented people put the technology over the proverbial finish line. For some ad tech companies with complex offerings, a robust service layer has been the natural outcome of selling […]
Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is Undertone An Ad Network? The Agency Client and Blurring Lines Programmatic Buying’s Effect On Building “The Stack” Momentum and Milestones AdExchanger.com: People think of Undertone […]
Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display media to clients including General Mills and Dish Latino. It has done so courtesy of a relationship with trading desk partner Accordant Media, which provides a […]
Mark Miller is SVP and CRM Practice Lead at Publicis agency Digitas. Miller is also the author of two recent articles: “The Three Tenets Of New CRM” and “Three Steps To Dealing With Data Paralysis.” He recently discussed the world of Customer Relationship Management (CRM) and its implications for audience buying with AdExchanger. AdExchanger: Does […]
Ronald Paul is CEO of QUISMA, a European performance marketing agency and a subsidiary of WPP Group’s GroupM. AdExchanger: How do you define a performance marketing agency today? RP: Whereas performance marketing was once a single online marketing channel, with brands only paying for leads or sales generated via advertising on third party publishers’ sites, […]
Darryl Gehly is president of Isobar, a digital creative agency. He spoke to AdExchanger.com recently about his agency and industry trends. AdExchanger.com: First, a bit of background on Isobar and how you position your agency? DG: Isobar is part of the Aegis Holding Company. We’re integrated, as in not doing media buying. Therefore, as part […]
Mark Pavia was recently hired as Executive VP, Digital Managing Director at Starcom USA, a Publicis agency. Read a bit more in Ad Age. Pavia discussed his new position and the evolving role of digital specialists within the agency. AdExchanger.com: What attracted you to the EVP role at Starcom? MP: It was a number of […]
