Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
Do we need to temporarily pause AI development? What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen? In this episode, Peter Prodromou, president of AI agency Boathouse Group, takes on the tough questions.
The LGBTQ+ community is the fastest-growing minority group in the US, accounting for over 20% of Gen Z. Yet, to date, social platforms have not fully embraced and supported our community. Across popular social networks like Facebook and TikTok, queer creators face censorship and potential legislation to limit their rights, writes Lauren Zoltick, director of performance marketing at Storyblocks.
