AI chatbot ads

OpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This upfront season, Warner Bros. Discovery is combining its addressable and data-driven linear (DDL) tech stacks. These offerings were previously separate prior to the merge of […]