Bacardi Takes A Sober And Serious Approach To Customer Data Collection
Bacardi doesn’t have a digital marketing strategy, per se – because it’s all digital, says Laila Mignoni, the brand’s global VP of marketing and creative excellence.
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Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.