Marketers have recognized a 360-degree view of a customer isn’t the promised land it used to be. Rather than focusing on data volume, it’s more valuable for companies to ensure that whatever data they do possess is the correct data, says AJ Brown, CEO and co-founder of LeadsRx.
Landing page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their conversions. Terms of the deal were not disclosed.
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx. The mother of all “what ifs” for enterprise marketers is: What if all consumer tracking went away, eliminating the possibility of identifying anonymous […]
