Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]
California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.
In September, the California Privacy Protection Agency made a call for feedback on new and outstanding issues not addressed by existing implementation regulations for CCPA, and the comments are in. One of the most hotly debated issues had to do with consent interfaces.
It’s a toss-up what’ll happen about a national privacy law, even under a Biden administration. Depending on the result of the upcoming Georgia Senate runoffs, Congress could be headed for at least two more years of gridlock. But with the recent passage of the Consumer Privacy Rights Act (CPRA) – which amends and strengthens the existing […]
