OPINION: Daily News Roundup
For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
ARCHIVE FOR:
Alex Greifeld
-
-
To In-House Or Not To In-House?; The Trade Orgs Take A Crack At MFA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […]
-
Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […]