OPINION: Data-Driven Thinking
3 Contextual Targeting Myths in a Data-Deprecated World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexander Knudsen, VP of solutions engineering at Amobee. As marketers confront a data-deprecated world, contextual targeting is seeing a renaissance. But despite the fact that using content signals as proxies […]