OPINION: Data-Driven Thinking
Since Real-World Places Are Dynamic, Geofences Should Be, Too
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alistair Goodman, CEO at Placecast. In the world of mobile marketing, geofencing has become the lingua franca for agency buyers, retailers, techies and data analysts. Everyone understands the idea of […]
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