Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency.
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Allan Thygesen
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Google Is Creating A Panel To Feed Its Conversion Models
Everything old is new again. Surveys are on the rise, marketers are turning their attention to MMM – and Google is recruiting participants for an online panel through a partnership with Gallup.
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Google In The News; Comcast Considers A New Smart TV For Its Living Room
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week. On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue […]
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Streaming Was The Star Of This Year’s Upfronts
If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new content in the hopes that advertisers will put a ring on it – but this year, pretty much all of the major programmers had streaming on the brain.