Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room? More like a mud room. It’s where people can leave their “dirty” (read: private first-party) data without ruining the rest of the house. The marketer point of view often goes something like this: “‘Our data is going to […]
McDonald’s has been criticized for alleged bias against Black-owned media. But McDonald’s recently struck a multiyear advertising deal with Pod Digital Media (PDM) as part of an effort to increase its ad spend with minority content creators and expand its reach with diverse audiences.
Legal Beef Byron Allen’s $10 billion discrimination suit against McDonald’s was dismissed by a federal judge on Tuesday, The Wall Street Journal reports. Allen owns Allen Media Group, whose brands include The Weather Channel and Bally Sports Regional Networks, among others. He alleged that McDonald’s discriminates against Black-owned media companies in its TV ad investments. […]
