Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the USGA and LGPA. The game ties into Ally’s goal of reaching gender parity in its sports sponsorships.
If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the IT guys.
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.
