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Alon Rosenthal

OPINION: The Sell Sider

Content Rec Is Trying To Take Over The Open Web, But The Jury’s Still Out

BY AdExchanger Guest Columnist// May 4th, 2022

Ad tech companies are looking to expand beyond the content recommendation box to run display ads across the open web. Taboola and Outbrain have been closing acquisitions to make it happen – but other public companies like Google, Apple and Amazon are financially poised to compete, writes Alon Rosenthal, CEO & Founder of WhizzCo.
OPINION: The Sell Sider

Moving Content Recommendation Out Of The Chumbox

BY AdExchanger Guest Columnist// January 5th, 2022

In the content recommendation box, it often feels like we’re being shown too many click-baity articles about former child stars and much less content from top brands, writes Alon Rosenthal, CEO and founder of WhizzCo. Which begs the question: Where are the brands? Are ad quality concerns keeping them away?