Alysia Borsa

Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available […]

Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance, […]