Amazon Live

Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it’s done in the right place.

(More Dead Than) Amazon Live  Amazon Live still hasn’t gained much traction with influencers or product review publishers and their valuable audiences. Amazon was hoping that a slew of publisher-produced live video programs would drive Cyber Monday shoppers to its live content and discovery service. But many publishers were hesitant to jump in after Amazon […]