Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Subscription Conniptions Elon Musk has been a vocal advocate of Twitter’s subscription business. But subscription growth can come at a severe cost to advertising, the actual revenue. Twitter Blue, as the subscription is called, promises far fewer ads as part of the deal. […]
We’re halfway through the football season, but streaming sports is just kicking off. The Amazon Prime “Thursday Night Football” show began in September and it represents the first time that the NFL is streaming games without a linear broadcaster alongside.
As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to advertisers. But the sports industry is now also looking to participate in high-growth areas, including streaming video and connected TV. And major streaming-first platforms are giving broadcast a run for its money, writes Scott Sottile, chief revenue officer at Unruly.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Net Netflix has ads. Hooray? Netflix launched its ad-supported tier last week, and Netflix Basic with Ads, as it’s called, will be, well, basic. Targeting is done by category and genre, with Nielsen, IAS and DoubleVerify as measurement partners. The ad load […]
