Amazon Web Services

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.

In today’s newsletter: Mobile and email providers face political blowback if they enforce ad policies; a new analytics startup sets its sights on Amazon attribution; and CFOs and CMOs are more aligned than you might think.

For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years.  Paying per impression is the industry standard for how […]

What happens when you get a bunch of smart, technical, pissed off publishers and SSPs in one room? Here are some of the spicier things AdExchanger overheard at the inaugural Prebid Summit.

Market pressures are forcing retailers and online marketplaces to bolster their profitability with added services.

Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday.

Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles Younger, head of innovation and insights at U of Digital.