Advertising across devices and bridging the gap between online and offline campaigns should be key components of every marketer’s strategy, according to Lisa Utzschneider, Amazon.com’s global VP of sales, who outlined the ecommerce giant’s marketing tactics yesterday at the Dmexco conference. Amazon’s customer strategy is based on three rules: “Start with the customer and work backwards, […]
With mobile commerce forecasted to hit $25 billion by year’s end, according to comScore, digital agencies are naturally fielding more questions about device strategy. Or, in the case of Razorfish, “context strategy.” Jason Goldberg, VP of strategy for multichannel commerce & content at Razorfish and member of the board of directors for Shop.org, touched on […]
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To date, the company has raised more than $22 million in funding from Benchmark Capital and others, and now feeds 7.5 billion product impressions per month to brand and retail clients […]
It all comes down to who owns the digital identity and the addressability that follows. Late this spring when Amazon launched the Login with Amazon service, it gave access to 200 million-plus active Amazon users to app developers and site owners. “Login with Amazon is the latest offering in an array of services that make […]
Following its spring acquisition of recommendations engine Avail, ecommerce personalization and shopping media company RichRelevance has acquired the assets of data analytics startup Precog, for an undisclosed sum. Founded by former Amazon exec David Selinger in 2006, San Francisco-based RichRelevance currently has close to 200 customers including Walmart, Target and Marks & Spencer. Precog CEO […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CEO at AddThis. The media industry was left stunned with this week’s news that The Washington Post and its 135-year-old legacy is now under the watchful eye […]
In a surprise Monday afternoon announcement, Amazon CEO Jeff Bezos has struck a deal with the Washington Post Company to buy its namesake newspaper for $250 million. Read the release. The purchase comes just a few days after WaPo’s Q2 earnings demonstrated some slight income and revenue gains, though, as usual, that was due to […]
Yahoo bought back old talent in the form of Amit Kumar with the acquisition of e-commerce startup Lexity, which he founded four years ago. A former engineer and head of product management for Yahoo Search, Kumar graduated to display ads startup Dapper.net, which was snapped up by Yahoo three years ago for $55 million and […]
Internet business models have been turned upside down and ad-tech is no exception remarked Youssef Squali, global head of Internet media equity research for Cantor Fitzgerald, during a speech at today’s IAB Advertising Technology Marketplace in New York City. As a result, he sees this disruption enabling faster, cheaper processes and ultimately, better pricing – […]
Ecommerce is on the upswing. This sector saw a compound annual growth rate of 18.7% between 2008 and 2012, suggesting it’s one of the fastest-growing industries, according to new research compiled by global boutique merchant bank Siemer & Associates. Worldwide spending on ecommerce totaled $820.5 billion in 2012, which was nearly 21% higher than the […]
