Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution
Ad planning and activation platform FullThrottle unveiled a new product called SafeMatch to make it easier for advertisers to connect outcomes to streaming TV ads.
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Amol Waishampayan
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Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV
TV ad tech and identity resolution company Blockgraph – jointly owned by Comcast, Charter and Paramount – announced a partnership with FullThrottle, which focuses on household-level data as opposed to user data like third-party cookies, to expand its pool of anonymized advertising IDs.