Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation?
Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads.
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Amy Reinhard
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Netflix Is Launching Its Own Ad Tech
Remember back when Netflix insisted it would never run ads on its platform? Well, not only does it now have 40 million MAUs for its AVOD tier, it’s also launching an ad tech platform.
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Homing In On Digital Out-Of-Home; Alt Currencies Aren’t All They’re Cracked Up To Be
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]