Andre Swanston

Amid the reeling following cookie deprecation, industry pundits are also sounding the alarm over the viability of IP addresses as an actionable identifier. But when it comes to streaming media advertising and monetization, which is largely underpinned by IPs, there’s still more good news than bad, writes Andre Swanston, SVP of Media & Entertainment Vertical at TransUnion.

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. TransUnion declined to share the Tru […]

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Tru Optik CEO and co-founder Andre Swanston’s professional journey has wended through high finance and nightclubs, ultimately landing in the world of ad tech – an industry known for many things but not racial diversity. […]

When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase, […]