OPINION: Data-Driven Thinking
Expect Invalid Traffic, But Don’t Tolerate Methbot
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior director of marketplace quality at The Trade Desk. The plague of invalid traffic (IVT) is well documented across the industry, particularly in recent weeks with the discovery […]
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