Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in 24 hours so buyers can optimize campaigns quickly based on a short list of priority metrics.
Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available as a managed service, but advertisers have been demanding more control and transparency over the buying process, said Andrew Matero, Ampersand’s VP of platform – and effective incremental reach calls for considering much more than just streaming.
