Andrew Rosenman

Premium video means just about anything that shows up in front of a consumer. Isn’t it time for a better definition?

In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. This is where SDAs can make all the difference, writes Andrew Rosenman, global product marketing lead for advanced TV and video at Equativ.