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Andrew Rosenman

  • Andrew Rosenman, VP, head of partnerships and strategy, advanced TV, Equativ
    OPINION: On TV & Video

    Packaging Our Way To A Real Definition Of Premium Video

    BY AdExchanger Guest Columnist//

    Premium video means just about anything that shows up in front of a consumer. Isn’t it time for a better definition?

  • Andrew Rosenman, VP, head of partnerships and strategy, advanced TV, Equativ
    OPINION: The Sell Sider

    Seller Defined Audiences Benefit Buyers, Sellers and Consumers

    BY AdExchanger Guest Columnist//

    In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. This is where SDAs can make all the difference, writes Andrew Rosenman, global product marketing lead for advanced TV and video at Equativ.