OPINION: Data-Driven Thinking
Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On
Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.
Tagged in:
- ai
- alternative IDs
- Android
- Android Advertising ID
- Android Privacy Sandbox
- apple
- Attribution Reporting API
- Brave
- Chrome IP Protection
- CMA
- CTV
- DOOH
- Firefox
- Google Chrome
- google privacy sandbox
- jeff green
- Jonathan D’Souza-Rauto
- Kepler
- mobile ad ID
- omnichannel
- PII
- Retail Media
- Safari
- the trade desk
- third-party cookie deprecation
- UID2