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Andy Brown

OPINION: On TV & Video

Walmart’s Vizio Deal Isn’t About TV – It’s About Data

By Andy Brown, Andrew Brown and Associates // February 28th, 2024

Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities.
Tagged in:
- Amazon Prime Video
- Andrew Brown and Associates
- Andy Brown
- CPG
- CTV
- deterministic attribution
- Jeff Bezos
- nielsen
- Pop-Tarts
- Telly
- TVision
- Vizio
- Walmart