Turner: 'We’re Not TV. We’re Omnichannel.'
Unlike the NBC upfront, which touted TV’s edge over digital, Turner Broadcasting took a different approach at its upfront Wednesday by emphasizing the “omnichannel experience.” “We reach 125 million viewers now across linear, OTT and mobile devices every month,” said Kevin Reilly, president of TBS and TNT, and chief creative officer for Turner Entertainment. “We’re […]
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