Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research – but there’s hope for the open internet.
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Comic: When Ad Tech Meets Legalese
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Imagining A World In Which Google Is Forced To Divest GAM
The Department of Justice wants to break up Google’s ad tech stack. But how would separating Google’s publisher technology into a standalone entity affect the ad ecosystem? There are pros and cons.
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It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices
Ready, set … sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market.
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Senate Bill Seeks To Break Up Google; Yahoo Sues Data Scientist Hired Away By The Trade Desk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Chain A new antitrust bill on the Hill is going straight for Google’s jugular. On Thursday, a group of mainly GOP senators led by Mike Lee (R-UT), with some Democrat support, introduced the Competition and Transparency in Digital Advertising Act, which aims […]