At long last, AOL is really starting to make use of its 2015 Millennial Media acquisition. On Tuesday, Verizon-owned AOL rolled out self-serve functionality for its mobile supply-side platform, One by AOL: Mobile. It’s basically AOL’s answer to Google’s AdMob or Twitter’s MoPub. AOL beta tested the capability for several months before launch with several partners, […]
AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The Huffington Post, TechCrunch and AOL.com, and publisher partner video content, via AOL’s video content service, AOL On. The ads are available programmatically […]
Consider it AOL ONE’s coming-out party. A year after AOL first outlined a vision to unify its programmatic technologies for both advertisers and publishers under a single platform, Tuesday marks the day the product officially ships. AOL has also renamed each of its technologies to more accurately reflect their capabilities. For instance, Adap.tv is now […]
A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a […]
“Programmatic ads grew at over 100% year-over-year, and we’re growing faster than the programmatic field overall,” AOL CEO Tim Armstrong told investors looking over the company’s second-quarter results. “Programmatic [ad revenue] has grown from 5% to 34% of our business in a year, which is part of a large industry shift and the biggest shift […]
