As of Wednesday, there’s a new lord of the manor at AOL Platforms. Tim Mahlman, formerly president of publisher platforms at AOL, has been promoted to president of AOL Platforms, effectively filling the shoes left empty upon Bob Lord’s departure to IBM in April – but with one big difference. “It’s the first time AOL appointed […]
AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The Huffington Post, TechCrunch and AOL.com, and publisher partner video content, via AOL’s video content service, AOL On. The ads are available programmatically […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Lord, CEO at AOL Platforms. While the term “disruption” has become a bit of a cliché, there’s no denying that technology is radically reshaping the ad industry. Investments in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Lord, CEO at AOL Platforms. The annual whirlwind of Advertising Week events, when nearly 100,000 advertisers, agencies, media and marketing companies converge in New York, always presents a fantastic […]
As brands become better stewards of their first-party data, they’re bringing their programmatic video buys in-house to better control their media expenditures, according to AOL Platforms’ report, the “US State of the Video Industry,” released Monday. Although only 13% of the 350 media and marketing professionals (both AOL customers and non-customers) surveyed said they have […]
AOL is both a technology company and a publisher, a fact that works in Gravity’s favor. Acquired by AOL in January, Gravity’s 45-person team is a part of AOL’s 4,800-strong workforce and its content personalization engine now powers internal links to AOL’s content repository, which sees 4,000 to 5,000 new articles every day. Gravity’s engine […]
Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to premium formats and […]
The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, when it debuted ONE […]
AOL introduced its own native ad unit for the mobile Web and apps on Thursday. The ads include an image and text that is inserted in between content on the publisher’s site or app. “Before, if advertisers wanted to work with seven different publishers, they’d have to customize their creative and specs with each one, […]
AOL Networks on Wednesday rebranded as AOL Platforms. As part of the rebrand, the company has rolled programmatic capabilities for video with Adap.tv, mobile and display with the AdLearn Open Platform (AOP) and its supply-side Marketplace product, into the development of platform “ONE by AOL.” IPG Mediabrands is the charter agency partner for ONE, which […]
