Speculation about Alibaba’s upcoming IPO pegs Yahoo’s share at about $10 billion, giving Yahoo CEO Marissa Mayer substantial firepower to acquire more companies and develop Yahoo’s businesses. But Mayer has an extremely thin margin of error to turn the Sunnyvale, CA company’s fortunes around. Despite its expected windfall, Yahoo is struggling. Its revenue for 2013 […]
AOL Networks on Wednesday rebranded as AOL Platforms. As part of the rebrand, the company has rolled programmatic capabilities for video with Adap.tv, mobile and display with the AdLearn Open Platform (AOP) and its supply-side Marketplace product, into the development of platform “ONE by AOL.” IPG Mediabrands is the charter agency partner for ONE, which […]
Although Google is the $4 billion darling of the US display ad space, players like AOL, Amazon and Facebook are closing in on that share. Most noticeably, Facebook, which for the first time last quarter served more ad impressions on mobile devices than on the desktop, experienced a 50.5% increase in US digital display ad […]
If you’ve ever shortened or shared a link on a social platform, chances are you’ve used Bitly. “We are so ubiquitous, but at the same time, people gloss right over us,” said Mark Josephson, CEO of URL shortening service Bitly. He joined the company six months ago from AOL, where he served as SVP of […]
One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software to programmatic advertising services in 2011. Eric Bosco, formerly the company’s COO, took the reins as CEO last May. AdExchanger spoke with Bosco about the company’s transition. AdExchanger: Where does […]
FreeWheel, a technology and services company cofounded seven years ago by Jonathan Heller, Doug Knopper and Diane Yu, helps media companies like NBCUniversal and Viacom connect TV buyers with premium digital video inventory. It also worked with Amazon to help power video ad content for the ecommerce giant. Knopper, who also serves as FreeWheel’s co-CEO, […]
AOL CEO Tim Armstrong said 2013 delivered the “best results we’ve had in a decade.” Although the company reported 13% overall growth in revenue year-over-year in the fourth quarter, growing from $599 million to $679 million, AOL noted net and operating profitability was affected by a “pre-tax restructuring” that cost it $13.2 million. This was […]
Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to the DNA of cost planning for publishers and marketers. “If you look at media consumption across most categories in television, radio, online and social, they’re going up in each category,” […]
AOL’s comeback story under CEO Tim Armstrong over the past four years has at times looked improbable, with highs and lows along the way. Its quarterly performance has often been mixed: As one area of its display advertising stream looked strong, other parts have lagged. Its usually strong third-party network business had been looking weaker […]
Microsoft is hoping to gain more traction with higher priced, direct sales inventory on its network by striking an agreement with its fellow portals, AOL and Yahoo, to support technical specifications for automating the buying process around reserved ad sales. In other words, Microsoft is joining the push toward “premium programmatic” that AOL trumpeted Monday […]
