aol

Last week, AOL, owners of the Advertising.com ad network, announced Ad Desk, the company’s new, self-service platform for ad buying across the Advertising.com network and AOL properties. Read the release. AdExchanger.com interviewed AOL execs Dave Jacobs (SVP, Publisher Services), Don Kennedy (SVP, Network Sales) and Jamie Fellows (VP, Product Management, AOL Advertising) in regards to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Predicts Display Rev Decrease In a 10-K filing today with the Securites Exchange Commission, AOL revealed that its expecting its display ad revenue to be down from a year ago in Q1.  According to Barron’s Eric Savitz, the company blamed the decrease on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, has become even chief-ier with his elevation to the CEO role at WPP’s GroupM according to Michael Bush of AdAge. Norman takes over for […]

Patrick Keane is CEO of Associated Content, an online publishing platform. AdExchanger.com: Given AOL’s recent positioning in the content creation space, where does Associated Content fit? And, is it odd having Tim Armstrong as an advisor and competitor? PK: Tim remains an investor and friend of the company. I cannot comment about Tim or AOL’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Update – Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regarding their perception of “Certified Ad Networks” accessing and buying the Google Content Network through the DoubleClick […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age’s Michael Learmonth looks at Google’s answer to Microsoft’s engagement mapping called “Campaign Insights.” According to Learmonth, Google compares data from the advertiser’s ad server and marries that to data from the Google Toolbar (- so that’s what it’s […]