AOL Q4: Programmatic Growth Led To Sales Restructuring
AOL’s programmatic revenue grew 250% in the fourth quarter, and now accounts for 39% of AOL’s non-search revenue. In Q4 the company “integrated the first set of private marketplaces,” Armstrong said, for a total of 15 private marketplaces. AOL’s shift to programmatic led to a recent restructuring of its sales force, another area of heightened attention from investors. AOL recently […]