AppFronts

The “one-size-fits-all marketing epitomized by the TV upfronts is out of step with the way people consume media in the market today,” said GE CMO Linda Boff at the second annual AppFronts hosted by General Electric on Thursday in New York City. The event invited 13 apps to pitch themselves to marketers. Even though people […]

Brands are on the constant hunt for engaged audiences. It’s why they attend upfronts for television, NewFronts for digital, future fronts for programmatic, podcast upfronts for audio – and, now, AppFronts for apps. General Electric hosted its first AppFronts on Tuesday in New York City, gathering together an audience of brands and agencies for an event […]